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One of the most topical and enduring Super Bowl 2021 ads came from Fiverr, an online marketplace for creative freelancers.
In the campaign from Publicis New York, Four Seasons Total Landscaping owner Marie Siravo guides viewers around a fantastical version of her business—which also happened to be the location of Rudy Giuliani’s infamous Nov. 7 news conference following the 2020 presidential election.
In the latest episode of Adweek’s Adnatomy—a video series that examines how brands, agencies and production companies continue to make commercials during the pandemic—we speak to the key people who put Fiverr’s Big Game ad together.
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