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With $6.1 million of investment, ad-tech platform Good-Loop, which supports marketers’ sustainability drives, intends to expand internationally with new offices opening in New York and Chicago.
The business, which has B-corporation status, already runs campaigns across 18 markets internationally. Led by co-founders Amy Williams, its chief executive, and Daniel Winterstein, who is chief technology officer, Good-Loop has raised $8.2 million in funding since 2016.
The company aims to connect brands and consumers by delivering advertising that creates a social impact.
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