Ad Industry’s Efforts to Influence Congress on Data Privacy Laws Met With Deep Skepticism

‘Privacy for America’ coalition works to lobby lawmakers

Congress is attempting to write federal data privacy legislation. Matt Anderson Photography/Getty Images

Private data and its relationship to the ad revenue that drives some of the world’s largest businesses are among the day’s most contentious topics.

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@PatrickCoffee Patrick Coffee is a senior editor for Adweek.
@ErikDOster Erik Oster is an agencies reporter for Adweek.