PSAs: Public Service Announcement Campaigns

Ad Council PSAs Highlight Struggles, Joys of #Dadication in Unscripted Campaign

Four fathers speak from the heart in 'docu-cinematic' videos

A father walking while carrying his daughter — The #Dadication campaign is based on current insights that found 48% of working fathers say they spend too little time with their kids and want to do a better job at parenting. Ad Council

By T.L. Stanley

Don't miss ADWEEK House at Cannes, June 16-19. Join us as we celebrate our 45th anniversary and explore the industry's now and next. RSVP.

When his daughter falls off her bike, Durrell will be there to catch her. It’s not the experience he had as a kid, but he’s rewriting history for the next generation. And Joseph wants to set an example for his children, overcoming his drug addiction and inspiring them to dream big.

Those are a few of the stories told in a new PSA campaign from the Ad Council, timed for Father’s Day. The spots, featuring four dads and no scripts, are part of the nonprofit group’s ongoing effort—dubbed #Dadication—that encourages fathers to take active roles in their children’s lives.

The

T.L. Stanley

T.L. Stanley is a senior editor at Adweek, where she specializes in consumer trends, cannabis marketing, plant-based food products, pop culture and creativity.

Recommended articles