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When his daughter falls off her bike, Durrell will be there to catch her. It’s not the experience he had as a kid, but he’s rewriting history for the next generation. And Joseph wants to set an example for his children, overcoming his drug addiction and inspiring them to dream big.
Those are a few of the stories told in a new PSA campaign from the Ad Council, timed for Father’s Day. The spots, featuring four dads and no scripts, are part of the nonprofit group’s ongoing effort—dubbed #Dadication—that encourages fathers to take active roles in their children’s lives.
The
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
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