Ad Agencies Are Building Out Their Own Consultancies to Better Compete for Digital Dollars

Traditional shops are fighting back

As consulting and IT firms continue to acquire agencies and add marketing services, traditional advertising companies have begun to fight back by launching practices to provide business-transformation counsel to help clients more effectively compete for customer dollars in the digital age.

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This story first appeared in the March 13, 2017, issue of Adweek magazine. Click here to subscribe.