Automotive

Acura Debuts First Anime Ads as Part of 2022's Virtual Sundance Film Fest

Work from Mullen Lowe Los Angeles extends the car brand's unconventional storytelling

Acura anime ad — The four-part series, called “Chiaki’s Journey,” will be Acura's first foray into anime.Mullen Lowe Los Angeles, Acura

By T.L. Stanley

January 20, 2022

The annual Sundance Film Festival—virtual for the second straight year because of Covid-19—is still a showcase for brands like Acura, a longtime sponsor that’s dropping a new campaign this week as part of the renowned event.

T.L. Stanley

T.L. Stanley is a senior editor at Adweek, where she specializes in consumer trends, cannabis marketing, plant-based food products, pop culture and creativity.

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