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The annual Sundance Film Festival—virtual for the second straight year because of Covid-19—is still a showcase for brands like Acura, a longtime sponsor that’s dropping a new campaign this week as part of the renowned event.
The carmaker will lean further into entertainment versus a typical direct-sell message, intending to make its content more of a stylistic fit for the 10-day indie movie market.
Its four-part series, called “Chiaki’s Journey,” is its first foray into anime, extending the storytelling developed in the brand’s “Less Talk, More Driving” platform.
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