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Video game giant Activision—maker of such top titles as Call of Duty, Destiny and Skylanders—is in the process of reviewing its creative advertising account, according to three parties with direct knowledge of the matter.
A spokesperson for incumbent 72andSunny, which has served as Activision’s agency of record since 2012 after working with the client on a project basis, confirmed that it is defending but declined to elaborate. Activision has not responded to multiple queries regarding the review.
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