Ackerman McQueen Moves to Terminate 38-Year Contract With the NRA

Agency and client sued one another in recent weeks

"The intent was to make us afraid. We will never fear the truth," the agency said in a statement. Getty Images

An escalating legal fight between the National Rifle Association and Ackerman McQueen, its longtime partner in advertising, production and public relations, boiled over this week as the agency moved to terminate its contract with the gun rights group after nearly 40 years.

@PatrickCoffee Patrick Coffee is a senior editor for Adweek.