AccuWeather Taps Huge to Handle Digital Initiatives

The global IPG digital agency will be tasked with developing a revamped app for the weather forecasting company. In addition to digital product development, Huge will be responsible for design exploration, user testing, feature development, user engagement, retention support and ongoing user research for the brand.

“As AccuWeather’s digital strategic partner, Huge always take a holistic view across all their platforms and touch points to see how we can partner with them to deliver the best digital experiences that help move their business,” Pete Stein, who was named global CEO of Huge earlier this year, said.

The agency’s first work for AccuWeather is expected to launch out of Huge’s Brooklyn office later this year.

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