Accenture Moves Deeper Into Design and Marketing With Its Latest Agency Acquisition

Wire Stone becomes consultancy's 15th such addition in 5 years

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Accenture’s aggressive pivot into the agency world continues unabated.

Accenture Interactive, the consulting giant’s marketing subsidiary, announced today it has acquired California-based design and marketing agency Wire Stone.

Neither party disclosed the terms of the sale. According to a release, it is Accenture’s 15th such acquisition in the past five years. That includes digital strategy shops like Pacific Link as well as more traditional creative agencies including London’s Karmarama and Australia’s The Monkeys. Last week, the company’s consumer goods and services division bought U.K.-based marketing

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