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One of the more significant pieces of news to hit the agency community in the past several years was Accenture Interactive’s April 2019 acquisition of lauded independent shop Droga5. The purchase of Adweek’s Agency of the Decade spurred a significant amount of buzz (and opinions). It represented a seismic shift in the agency landscape, with Accenture signaling its intention to compete with the incumbents.
In perhaps an unsurprising development, parent company Accenture brought all of its creative in-house, tapping
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