Accenture Interactive to Partner With Walt Disney Studios on StudioLab, an Emerging Technology Initiative

Design firm Fjord will lead the 3-year project

Related properties include Walt Disney Animation Studios, Pixar, Marvel Studios and Lucasfilm. The Walt Disney Studios, Accenture

The next time you come across a virtual reality promotion for the next chapter in the Star Wars saga, Accenture might be responsible.

@PatrickCoffee Patrick Coffee is a senior editor for Adweek.