Accenture Interactive to Partner With Walt Disney Studios on StudioLab, an Emerging Technology Initiative

Design firm Fjord will lead the 3-year project

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The next time you come across a virtual reality promotion for the next chapter in the Star Wars saga, Accenture might be responsible.

Today The Walt Disney Studios announced that it has chosen the self-described professional services company as Innovation Partner for StudioLab, an upcoming initiative that will focus on using emerging tech to create “entertainment experiences” around Disney feature films and other properties.

StudioLab, scheduled to open this May, will make use of such tools as virtual reality, XR or “cross reality,” “next-generation cinematic platforms” and the ever-present Internet of Things to promote properties from Walt Disney Animation Studios, Pixar, Lucasfilm and Marvel in addition to Disney’s live musical and theatrical efforts.

Fjord, the international design consultancy acquired by Accenture in 2013, will play a lead role on coming projects while working with the larger firm’s internal R&D department.




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