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Accenture Interactive acquired the Kuala Lumpur- and Singapore-based agency Entropia to expand its offering in experience-led services.
The acquisition of the five-year-old agency, which employs more than 210 people, develops branded digital experiences to meet the growth of Southeast Asia’s digital economy, explained Divyesh Vithlani, Southeast Asia market unit lead for Accenture, in a statement. It will also offer new capabilities in customer experience, design and creative communications.
“Entropia’s addition will help us deliver innovation through technology to drive commerce and growth for our clients in Southeast Asia,” added Thomas Mouritzen, Accenture Interactive’s lead for Southeast Asia.
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