Absolut Appoints Ogilvy Global Creative Agency of Record

GS&P and W+K were finalists in the review

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On Friday, Pernod Ricard’s vodka brand Absolut appointed Ogilvy as its global creative agency of record.

Ogilvy will be tasked with global strategic and creative duties for the brand, with a focus on Absolut’s lead market priorities and growing and accelerating its brand leadership position.

The decision follows a competitive pitch conducted by Observatory International. Finalists in the process included Goodby Silverstein & Partners and Wieden+Kennedy, according to a source with knowledge of the account.

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