General

AARP Unexpectedly Taps a Spoken Word Artist to Reach a New Generation

Its Gen X's time to shine

The Def Jam vet's appearance marks a strategic pivot for the 60-year-old organization. AARP

By Patrick Coffee

March 15, 2018

AARP isn’t strictly about retirement. And it’s not just for Baby Boomers, either.

Patrick Coffee
@PatrickCoffee patrick.coffee@adweek.com Patrick Coffee is a senior editor for Adweek.
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