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Susan Colby, founder and CCO of Los Angeles agency Grace Creative, got involved in advertising because “it seemed like a fun way to make a living.”
“I like the discipline of being creative with a strategic framework,” Colby told Adweek for the AAPI Creative Spotlight series, a collaboration with Asians in Advertising. “It forces you to be more creative and not just creative for its own sake.”
Colby believes that good creative has the power to not only provide entertainment and help brands fulfill their goals, but to actually change the way people think.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
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