AAPI Agency Leaders Remind Marketers That Asian Americans Are ‘Not a Monolith’

After years of being seen as ‘good soldiers,’ Betti Fujikado and Tracy Wong were determined to become generals

Growing up, Betti Fujikado and Tracy Wong were taught not to rock the boat. As children of Asian Americans who were victims of World War II internment camps, their parents wanted their kids to assimilate. For Wong, that meant working his way up in corporate America instead of leaning into a path in visual arts, and Fujikado was similarly taught to “keep her head down” as she grew in her career.

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