A Young Gamer Gets the Hero’s Treatment in This Endearing Ad for Microsoft’s Adaptive Controller

New product provides greater access

How can you keep pace with an accelerating marketing ecosystem? Join us at Brandweek Sept. 12–16 in Miami alongside leading CMOs, founders and change makers from GatoradeMarriottAlo YogaCampbell'sUncommon James and more. Book now.

When was the last time you felt the rush of finally mastering the big boss level of a video game with the enthusiastic support of your friends? It’s an exhilarating feeling that only a fraction of us really understand because the experience has often been out of reach for those who don’t fit the paradigm of the erroneously touted “typical gamer” (meaning white, able-bodied, and male).

AW+

INDEPENDENCE DAY SALE

Subscribe today!

APPLY PROMO CODE "JULY20" AT CHECK OUT FOR 20% OFF

View Subscription Options

Already a member? Sign in