A Young Gamer Gets the Hero’s Treatment in This Endearing Ad for Microsoft’s Adaptive Controller

New product provides greater access

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When was the last time you felt the rush of finally mastering the big boss level of a video game with the enthusiastic support of your friends? It’s an exhilarating feeling that only a fraction of us really understand because the experience has often been out of reach for those who don’t fit the paradigm of the erroneously touted “typical gamer” (meaning white, able-bodied, and male).

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