A Top DTC Agency Based in Portland Rebrands With a Nod to Pacific Northwest Roots

R2C Group will now be called Rain

R2C Group, a direct-to-consumer agency founded in Portland 21 years ago, has rebranded itself as Rain. With a nod to the company’s Pacific Northwest roots, the new name is an homage to the region’s climate but, more crucially, is also connected to the philosophy of growth.

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