A Top DTC Agency Based in Portland Rebrands With a Nod to Pacific Northwest Roots

R2C Group will now be called Rain

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R2C Group, a direct-to-consumer agency founded in Portland 21 years ago, has rebranded itself as Rain. With a nod to the company’s Pacific Northwest roots, the new name is an homage to the region’s climate but, more crucially, is also connected to the philosophy of growth.

“The name Rain makes so much sense because a big part of our message is transformational growth,” said Michelle Cardinal, Rain’s CEO and co-founder.

The R2C Group name launched over 10 years ago with the merger of two agencies, Cmedia and Respond2.

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