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Lottery players dream of all the things they could do if they win big. The Ontario Lottery and Gaming Corporation’s ongoing campaign is letting them do more than just imagine being millionaires, providing a taste of wealth by teaming up with Toronto-based ice cream shop Creamery X to release a line of Lotto Max Dream Bars.
OLG and Creamery X worked with food scientists at the University of Guelph to develop four ice cream bars using complex flavor profiles inspired by luxurious purchases.
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