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This year’s Grand Prix in Brand Experience and Activation went to Vice Media for its initiative that used Instagram AR filters and immersive audio to offer museum-goers a guided tour that museum staff didn’t actually know about. “The Unfiltered History Tour,” created with Dentsu Creative’s Bengaluru, Mumbai and Gurgaon teams, showed visitors the history behind artifacts that were taken by force from other countries hundreds of years ago.
In 2019, human rights lawyer Geoffrey Robertson QC accused The British Museum of being the largest receiver of stolen goods in the world.
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