Diversity, Equity and Inclusion

'A Positive Platform to Build On'—Industry Responds to WFA's Diversity Media Framework

DEI leaders review the guidance released in January to improve representation

Industry Response to WFAs Diversity Media Framework — The revelations outlined by last year's census show there is still a long way to go to improve equality in advertising, writes Stephen Lepitak. John Schnobrich on Unsplash

By Stephen Lepitak

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One in seven people working in marketing are considering leaving their company due to its lack of diversity and inclusion, while the gender pay gap sits at around 13% across “all countries.” These were just two findings outlined by the World Federation of Advertisers (WFA) when it released its Diversity and Inclusion Census results at the end of 2021, involving over 10,000 people across 27 different countries.

In other findings, people with disabilities making up just 7% of the industry, although two-thirds of respondents did believe their companies were taking some form of action to address DEI.

Stephen Lepitak

Stephen is Adweek's Europe bureau chief based in Glasgow.

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