General

A Portland Agency Has Launched a Marketing Accelerator for Female-Founded Startups

She Scales from R2C Group focuses on the next wave of DTC brands

shescales-hed-page-2019 — SheScales seeks to provide marketing assistance to up-and-coming female-owned businesses.SheScales / R2C Group

Don't miss ADWEEK House at Cannes, June 16-19. Join us as we celebrate our 45th anniversary and explore the industry's now and next. RSVP.

Long a leadership staple in Portland, agency R2C Group’s CEO, Michelle Cardinal, was a popular resource during a women’s leadership trip that included 20 of the most successful female leaders in the city. With a successful history in elevating direct-to-consumer (DTC) brands through the agency, she was peppered with questions about navigating the space.

After coming back from the retreat, Cardinal talked to Jane Crisan, R2C Group’s president and CCO and Bianca Reed, the agency’s senior director of client development, about what they could do to elevate more female-founded businesses, especially in the burgeoning DTC world.

The