A Portland Agency Has Launched a Marketing Accelerator for Female-Founded Startups

She Scales from R2C Group focuses on the next wave of DTC brands

SheScales seeks to provide marketing assistance to up-and-coming female-owned businesses. SheScales / R2C Group

Long a leadership staple in Portland, agency R2C Group’s CEO, Michelle Cardinal, was a popular resource during a women’s leadership trip that included 20 of the most successful female leaders in the city. With a successful history in elevating direct-to-consumer (DTC) brands through the agency, she was peppered with questions about navigating the space.

The Business of Marketing

Don't miss The Business of Marketing, a new series featuring leading c-suite executives sharing insights on the importance of leveraging the intersectionality of marketing, finance, technology, HR and the boardroom to drive business growth. Tune in.

@zanger doug.zanger@adweek.com Doug Zanger is a senior editor, agencies at Adweek, focusing on creativity and agencies.