A Plague of Nosebleeds Hit Twitch Streamers, But It Was All an Apple TV+ Stunt

Ahead of Invasion's premiere, influencers experienced an eerie interruption


What could spark conversation more effectively than a mysterious nosebleed plaguing the internet? Don’t worry, nobody was harmed—it was all just an elaborate stunt by Apple TV+ to kick off the premiere of its new show Invasion, which arrives on the platform later this week.

On Oct. 17, some of Twitch‘s well-known “Just Chatting” streamers experienced a series of nosebleeds and an unexplained glitch that took over their feeds. The confusion continued as the audience was left with a resonant final scene: eerily empty chairs and bizarre transmissions meant to mimic alien “cymatics” pulled directly from the Apple TV+ show.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in