A New Rallying Cry Set the Perfect Tone for US Media Agency of the Year Wavemaker in 2020

Adaptability, varied offerings and 'positive provocation' resonated with clients old and new

Introducing the Adweek Podcast Network. Access infinite inspiration in your pocket on everything from career advice and creativity to metaverse marketing and more. Browse all podcasts.

There are a lot of words that can be used to describe 2020. For Nancy Tortorella, Wavemaker’s U.S. chief client officer, one, in particular, comes to mind: “whiplash.”

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in

Adweek magazine cover
Click for more from this issue

This story first appeared in the Feb. 15, 2021, issue of Adweek magazine. Click here to subscribe.