A Long-Maligned Auto Brand Has a Message for Those Who Still Hesitate to Buy It

Škoda ad addresses the outdated stigma of poor quality

People with no time to hesitate are rather annoyed with the dithering of Skoda shoppers. Skoda France

Pity poor Škoda. For years, the Czech car brand has been dogged by perception issues. Likely the best analogy for folks here in the U.S. would be Kia back in the day—poor design, questionable engineering, the comfort of a wooden fold-up chair.

@zanger doug.zanger@adweek.com Doug Zanger is a senior editor, agencies at Adweek, focusing on creativity and agencies.
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