A Father Goes to Great Lengths to Pretend He’s Santa Claus in This Sweet Holiday Ad

An ode to devoted parents

Learn how the creator economy is transforming the marketing landscape, and how to cultivate partnerships to grow engaged communities at Social Media Week: The Creatorverse, May 16–18 in NY. Register now to secure your early bird pass.


If you’re a parent, then you’re familiar with the tried-and-true white lies and clever tactics that go into keeping your child a believer in Santa Claus for yet another year.

In French telecom company Bouygues’ holiday spot, a doting dad decides to take things up a notch by actually pretending to be Santa Claus in the weeks leading up to Christmas. His daughter is thrilled when she gets her hands on Santa Claus’s phone number, which is really her just dad’s.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in