This year’s Cannes Lions festival was the ultimate creative coronation for Burger King. The fast-food chain was feted as Creative Marketer of the Year, honoring its legacy of great advertising going back decades, to “Subservient Chicken” and other seminal work out of CP+B. The King even showed up, dancing idiotically and palling around to the delight of Instagrammers up and down the Croisette.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
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