A Chinese Washing Machine Brand Blatantly Lifted Design Army’s Stunning Ballet Campaign

New ads circulating online seem copied almost exactly

Side-by-side images of Design Army's rebrand for the Hong Kong Ballet and Little Swan's appliances
Design Army's 2018 Hong Kong Ballet creative, at left, was copied without credit by Little Swan, one of China's 20 most valuable brands.

Last week, Pum Lefebure began to get a flurry of messages from her contacts in Asia, all with a similar question: “Have you seen this?”

@griner david.griner@adweek.com David Griner is creative and innovation editor at Adweek and host of Adweek's podcast, "Yeah, That's Probably an Ad."