A Chinese Washing Machine Brand Blatantly Lifted Design Army's Stunning Ballet Campaign

New ads circulating online seem copied almost exactly

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Last week, Pum Lefebure began to get a flurry of messages from her contacts in Asia, all with a similar question: “Have you seen this?”

Co-founder and chief creative officer of the celebrated Washington, D.C., agency Design Army, Lefebure has an extensive global network of clients, peers and fans, and some who use Chinese social and messaging apps like WeChat or Weibo had noticed something circulating on the apps that seemed frustratingly familiar.

As she soon learned, a Chinese washing machine brand called Little Swan had launched an ad campaign that was lifted almost 100 percent from Design Army’s 2018 visual rebranding campaign for the Hong Kong Ballet.



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