A Brief Rundown of Racism Within Advertising and Why It’s Still Happening Today

Change needs to happen on both the agency and client sides

Over 100 years since the creation of the Aunt Jemima mammy logo, you’d hope that brands would have moved on from using racist stereotypes. Yet in 2019, during Black History Month, we witnessed one of the world’s biggest luxury brands launch an $890 blackface sweater. After getting blasted on Twitter and being forced to remove its deeply offensive sweater from stores, Gucci then made the jaw-dropping statement that it didn’t know blackface images were racist.

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