A Brief Rundown of Racism Within Advertising and Why It’s Still Happening Today

Change needs to happen on both the agency and client sides

A white hand is covering African-American art
We're not in a post-racial moment in advertising yet. Photo Illustration: Amber McAden, Source: Getty Images

Over 100 years since the creation of the Aunt Jemima mammy logo, you’d hope that brands would have moved on from using racist stereotypes. Yet in 2019, during Black History Month, we witnessed one of the world’s biggest luxury brands launch an $890 blackface sweater. After getting blasted on Twitter and being forced to remove its deeply offensive sweater from stores, Gucci then made the jaw-dropping statement that it didn’t know blackface images were racist.

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@QuietStormAdv Trevor Robinson is the founder of Quiet Storm and jury president of the Industry Craft Lions and the first Cannes Lions Craft Track Ambassador.
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