A Brief History of Nike Using Advertising to Address Social Issues

It's nothing new for the brand or Wieden + Kennedy


Nike’s new campaign celebrating the 30th anniversary of Just Do It—which technically launched the previous week with Serena Williams-starring spot “Voice of Belief“—blew up faster than any ad in recent memory on Monday due largely to the presence of NFL free agent Colin Kaepernick.

A single image of his face quickly led to an almost predictable round of social media outrage, protest, boycott threats and, of course, satire as analysts weighed in on the potential

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