A Brief History of Nike Using Advertising to Address Social Issues

It's nothing new for the brand or Wieden + Kennedy

Many of the brand's ads over the past 30 years have touched on controversial topics. YouTube

Nike’s new campaign celebrating the 30th anniversary of Just Do It—which technically launched the previous week with Serena Williams-starring spot “Voice of Belief“—blew up faster than any ad in recent memory on Monday due largely to the presence of NFL free agent Colin Kaepernick.

@PatrickCoffee patrick.coffee@adweek.com Patrick Coffee is a senior editor for Adweek.
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