Spark Foundry will be responsible for all online and offline media buying and planning across local and national campaigns.

Home Depot Names BBDO as US Creative Agency of Record

Agencies

Omnicom now handles both creative and media for the client.


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Hershey Sends US Media Duties for Confectionary Brands to Horizon

Agencies

The appointment concludes a six-month review led by ID Comms.

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Exclusive: Wunderman Thompson Hires Omnicom Veteran as New York CEO

Leadership & Talent

Wunderman Thompson hired Audrey Melofchik to oversee all operations in New York, including Wunderman Thompson Health.

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Nancy Reyes Elevated to CEO of TBWA\Chiat\Day New York

Leadership & Talent

She replaces Rob Schwartz, who becomes chair of the new TBWA New York group.

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Asda’s Clothing Brand Hires Impero for ‘Significant’ Back-to-School Campaign

Fashion & Apparel

Asda hires Impero to handle its back-to-school clothing campaign for George brand.

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Publicis Groupe Beats Organic Growth Expectations for Q1 Results

Data & Insights

The company reports a growth of 2.8%, but a 3.6% decline in net revenue.

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How Three Texas Agencies Grew Out of The Richards Group

The Future of Agencies

Veterans from The Richards Group formed three successful agencies after Stan Richards' offensive comments.

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Droga5 Highlights Local Focus in First Work for US Cellular

Agencies

The mobile carrier recently added Droga5 to its agency roster.

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Exclusive: Grey Hires CCO to Lead Pharma Business

Leadership & Talent

Grey hired Tim Jones as CCO, pharma from McCann Health New York.

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Beyond the Pledge: Unpacking Allyship

Diversity, Equity and Inclusion

Black and Brilliant founder Tony Effik shares how to practice genuine allyship.

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Does a Team’s Gender Affect How Creatives See a Portfolio? An Experiment Aimed to Find Out

Agencies

“Does ad land still have a sexism problem?” That is the question on the homepage of The Gender Agenda website outlining an experiment tackled by an award-winning junior creative team [...]

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CPB Hires GSD&M President Marianne Malina as Global CEO

Leadership & Talent

The former GSD&M president will take on the global CEO role for CPB, effective May 17, succeeding Erik Sollenberg.

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Instagram for Kids Doesn’t Have to Be a Problem

Voice

Before we even consider how we're rolling them out to children, we should be taking a look at how we are using these platforms ourselves.

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Cannes Isn’t Dead—It’s Now Open to the World

Voice

The move to digital levels the playing field.

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To Celebrate Pubs Reopening, Stella Artois Will Tip UK Bartenders for Every Pint Sold

Life After Lockdown

Cash aims to give hospitality workers a boost after a difficult year.