9thWonder CEO Jose Lozano on Furloughs, Salary Cuts and Learning From Past Disasters

The agency recently instituted a 20% pay reduction

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Houston-based independent full-service agency 9thWonder, which grew out of agency collective The Company in 2018, implemented a round of furloughs and salary cuts last week as a result of the impact of the coronavirus pandemic.

9thWonder CEO Jose Lozano spoke with Adweek about how the agency is navigating the situation and what it has learned from its need to close its offices in the past due to hurricanes in the region.

This interview has been edited for length and clarity.

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