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It’s either the absolute worst time to launch an ad agency, or it’s one of the best. Sure, there’s plenty of doom and gloom about the outlook for even the most iconic agencies, but perhaps one behemoth’s existential crisis is a nimble startup’s moment of opportunity.
At Advertising Week New York this week, multiple sessions are tackling the issue of entrepreneurship in advertising—specifically, the difficult question of whether it’s worth starting an agency at a time when the entire value of the agency model is up for debate.
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