8 Tips for Launching Your Own Agency in a Time of ‘Disruption and Chaos’

The industry has problems, but you may be the solution

Starting your own agency requires a mix of confidence and openness to new ideas. Getty Images

It’s either the absolute worst time to launch an ad agency, or it’s one of the best. Sure, there’s plenty of doom and gloom about the outlook for even the most iconic agencies, but perhaps one behemoth’s existential crisis is a nimble startup’s moment of opportunity.

@griner david.griner@adweek.com David Griner is Adweek's international editor and host of the Adweek podcast, "Yeah, That's Probably an Ad."