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Activision has concluded a creative review that also included finalist Wieden+Kennedy by retaining 72andSunny as its creative agency of record.
“We are excited to continue our positive and productive relationship with Activision. We know we can do great things together and look forward to taking this franchise to new heights,” 72andSunny founder and creative co-chair Glenn Cole said in a statement.
72andSunny has served as Activision’s agency of record since 2012, after previously working with the client on a project-based relationship.
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