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72andSunny has followed a series of recent account wins by promoting Jenny Campbell to the role of managing director at its headquarters in Los Angeles.
She succeeds Chris Kay, who spent more than four years running the L.A. office and will now transition to a role leading unspecified international ventures. The agency, which also has offices in Brooklyn and Amsterdam, is currently on a hiring spree to staff its newest operation in Sydney, Australia.
Campbell joined the MDC Partners network last August to run HECHO EN 72, a production studio and “maker lab” launched last year in an effort to satisfy client demands for more small-scale, rapid turnover creative projects. In
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