72andSunny Named Lead Global Creative Agency for eBay

Brand's yearly media spend is around $100 million

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Multinational ecommerce marketplace eBay has selected 72andSunny as its global lead creative agency, following a review.

EBay has previously worked with agencies including Goodby, Silverstein & Partners and, more recently, Pereira & O’Dell on U.S. creative. Pereira & O’Dell crafted eBay’s 2016 holiday campaign, which launched with “The Giver” in early November. GS&P developed a campaign for the brand which showcased collections of items inspired by song lyrics in September of 2015.

The brand recently named VCCP as its lead creative agency in Europe.

Asked if eBay would continue to work with previous agency partners, a brand spokesperson said, “As we continue to sharpen our vision for the brand, eBay is always exploring ways to introduce new talent and creative approach into our marketing mix.

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