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Hecho En 72, the production company housed within MDC Partners agency 72andSunny, will become its own company.
The announcement, which went out to staff yesterday, marks the latest and perhaps most dramatic step in the reorganization of the 72 organization, which parted with just under 5 percent of staff in its L.A. headquarters last week.
Managing director and former 72 chief production officer Tom Dunlap will lead the new company, Hecho Studios, along with executive creative director Gui Borchert, who held the GCD title at the agency.
“The traditional production industry was built for a certain way of working—and with the way our work was pivoting, there wasn’t really a partner out there to help us,” Dunlap said.
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