Give our readers an inside look at your brand's marketing approach by joining the Adweek Columnist Network. If you're a VP or above, submit your pitch.
From music to fashion to startups, the word “collaboration” has become a part of the daily lexicon, with artists, designers and executives working together to create something bigger and better than what they could have created alone. But industry icon Charlotte Beers put an interesting spin on collaboration in a panel at the Girls’ Lounge at this year’s Cannes Lions Festival. According to Beers, collaboration is “an agreement to do nothing”; she much preferred the term “collision.”