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Five years and one month ago, Publicis Groupe merged its Digitas and LBi networks, forming DigitasLBi. Today, the global digital agency officially dropped the LBi from its name and will now be known simply as Digitas.
“In the last five years, we’ve worked seamlessly as a global network focused in mission, purpose and culture,” Digitas global brand president Michael Kahn told Adweek, “and our success speaks for itself.”
DigitasLBi went on to win major accounts such as Lyft
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