5 Years After Publicis Merger, DigitasLBi Rebrands as Digitas and Adopts a New Mission Statement

The LBi unicorn, however, will stay

Five years and one month ago, Publicis Groupe merged its Digitas and LBi networks, forming DigitasLBi. Today, the global digital agency officially dropped the LBi from its name and will now be known simply as Digitas.

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