5 Ways to Spice Up Your Case Studies and Create a Lasting Impression

And 3 reasons why they often fail to captivate audiences' attention

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Awards season is a whirlwind. Submission after submission, ceremony after ceremony. And for many, it climaxes with the big event in France. I have served as a judge at many of these shows: the Effies, the Clios, the D&ADs and more. As a result, I’ve watched thousands of case studies (500 in the last few months). And as important as they are to our industry, the majority of them suck. Why? Because they do a poor job of communicating the value of the work agencies do on behalf of their clients.