5 Ways Marketers Can Mobilize and Find Inspiration During the Pandemic

It’s time for brands to work together for the greater good

A globe with text bubbles coming out of it that say, 'COVID-19'
It's all hands on deck time. CDC

There’s no other way to say it: We are facing an unprecedented international crisis in COVID-19, a pandemic that’s rapidly unfolding before our eyes. The information evolves daily. The road ahead is tough to see.

This story first appeared in the April 6, 2020, issue of Adweek magazine. Click here to subscribe.
@lisaesherman Lisa Sherman is president and CEO of the Ad Council.