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Stars of the original “Get Crackin’” campaign for Wonderful Pistachios ran the gamut from D-listers like Snooki and the Winklevoss twins to early internet sensation Keyboard Cat, tragicomic character Mr. Bill and cannapreneur Snoop Dogg, all showing off the personality-defining ways they enjoyed their salty tree nuts.
The catchy tagline appeared in two Super Bowls—via Stephen Colbert and an all-American bald eagle, and Korean pop singer Psy who, of course, did it “Gangnam style.”
And then “Get Crackin’” faded away, much like some of the snide jokes that were timely in the Obama era but would need to be Googled now.
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