5 Considerations to Keep in Mind When Choosing Between Retainer and Deliverable-First

There's a lot to weigh to find the best fit for your agency

Thinking hard about those agency retainers? Sure, many brand and agency relations are scoped to deliver a specific set of activities under a set price, defined by a given staffing plan. But have you ever considered a switch, at least with some of your agencies, to a deliverable-first model? Imagine agreeing on not only a fixed cost for a specific project or asset, but also specific metrics to measure the deliverable(s) against, like quality, timeliness or even performance. Then again, sometimes it makes sense to use both retainer and deliverable-based models.