5 Challenges Facing Creatives That Leaders Need to Address

The industry's obsession with measurement has scarred the creative process

Hosted by AMA Marketing Hall of Fame inductee Antonio Lucio, the Adweek Home / Work podcast breaks down the good, bad, ugly and extraordinary of balancing life and work. Tune in.

The term “dark funnel” has become increasingly accepted in marketing circles. It reflects the realization that marketing attribution is an imperfect science. Yet, the dark funnel feels like déjà vu, a glitch in the matrix, because we’ve been here before.